Kontekst
09.05.2023
Chaz Jenkins of music analytics platform Chartmetric on how tapping into global 'hot cities' - and how sharing music as a sign of friendship - benefits international musicians.
There's not a simple answer to the question of what a 'hot spot' or a 'hot city' is as it depends on whether you're considering the number of people listening to music in a city, or the amount of revenue being generated for the music industry by listeners in a city.
Les merMusic is being streamed by consumers globally with some regional variations. For instance, lower consumption in parts of the world with limited internet connectivity or extreme poverty, such as parts of Southern Asia and Africa.
Therefore, if you are considering the overall number of people streaming music in a city, the overall population is a good guide.
Despite Japan's reputation in the music industry for being behind the curve on the adoption of streaming, Tokyo is probably number 1, likely followed - in no particular order - by Mexico City, São Paulo, New York, Buenos Aires and Istanbul and a succession of other Latin American and Southeast Asian m
