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It is a private University; however, it has an admission rate of only 18% and competes for the best students in the state and the country. It also has a nice collection of prices and distinctions among its faculty, including five Nobel laureates. USC comes high in rankings for the world's best universities, but it does not reach the top-10 positions, totally dominated by other US universities. Nevertheless, USC is at the very top in the ranking for excellence in college and university sports. In 112 years it has produced more Olympians and more medallists (including 135 golds) than any other university in the US. It is often discussed over here that college sport is a money-losing activity, so why do universities make such an effort and increasingly subsidize this activity from academic programs? Is it due to the well-known relation between physical exercise and mental sharpness? Or by an urge to give back to the community and society? Certainly these arguments are used, but it is nevertheless acknowledged that excellent results in sports also result in increased applications for admission from better students, and increased donations from alumni and prominent supporters.